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We are a boutique agency specialized in the generation, production and implementation of creative Tailor Made solutions, always with the clear objective of creating solutions that surprise and bring brands closer to their consumers.

Agencia de publicidad

Bridging the gap between your present and your future by shortening the technological breaches between ecosystems and their users and creating seamless connections that propel your business forward.

A E/OU-MRM é uma agência digital que cria conexões significativas entre marcas e pessoas. Desde o começo, nos dedicamos a entender como o consumidor pensa e a conhecer o seu lado mais humano: histórias, vontades, expectativas. Mas sempre amparados em dados e, principalmente, em análises e interpretações desses dados. Essas duas visões – humana e analítica – nos fornecem os insights necessários no dia a dia para determinar comportamentos e identificar a melhor forma de se comunicar em cada momento da jornada do consumidor. Mas nada disso seria suficiente se não estivéssemos em constante adaptação. Por isso, acompanhamos as evoluções em torno das tecnologias e utilizamos essas novas ferramentas a nosso favor, explorando o melhor de cada uma delas com criatividade e estratégia para proporcionar experiências únicas aos consumidores. Experiências que façam sentido, com significados reais e relevantes para as pessoas. Começamos em 2003 — como e|ou — sob a liderança dos sócios Eduardo Rodrigues (CCO), Fábio Souza (CEO) e Eduardo Soutello (CSO), e em 2013 nos unimos à rede de agências MRM//McCann como parte do McCann Worldgroup, unidade do Interpublic Group (NYSE:IPG).

An iD \ for each one. intelligence i. D for digital. i of innovation. D for fun. i of interactive. D for disruptive. It is impossible to say that iD \ TBWA is one thing, because it can be several. Between zeros and ones, Is and Ds, our collective of digital natives reinvents itself daily without adhering to standards. Through data intelligence, we investigate new challenges to find inspiration. So, we put our disruptive DNA into action to deliver impactful ideas and solutions to our customers, ranging from industry giants to young startups. Albert Einstein already said that creativity is intelligence having fun. What we do, with each challenge, are updates of this fun for the data age. What we do:Branding to face the new normal We build brands that connect to the new culture creating a future with more purpose and growth. _Positioning and Brand Territory _Brand Building Strategy _Branded Content _ 360 Upper Funnel Campaigns Performance To Get There We accelerate and monetize business by exploring data from new digital audiences. _Acquisition of new customers _Rentabilization of the customer base _Armor and relationship to reduce churn. Digital Experience To Influence and Enchant We develop digital experiences that bring brands and consumers closer together through new shopping journeys. _Leverage public identification _Journey Mapping _Definition of ecosystems _Development of websites, apps and platforms. Innovation to Get Out of Place We support the innovation process of companies that are actively participating in the transformation of the economy. _Trending monitoring _Co-ideation _Innovation experiments _Growth Hacking (scale and adoption of innovation)